Scalable Systems

Scalable Systems

Scalable Systems

Fintech

Fintech

Fintech

DEEPVUE - DESIGN SYSTEM

DEEPVUE - DESIGN SYSTEM

COMPANY

Deepvue

DURATION

3 Months

ROLE

Sole Product Designer

Context

Deepvue Design System - Foundations for Speed & Scale

Unified design system engineered for fintech complexity, standardizing components to streamline Deepvue’s trading workflows and accelerate feature delivery across three platforms.


GOAL

Create a unified design language for Deepvue’s trading ecosystem that could scale across mobile and tablet, while reducing inconsistencies.

OUTCOME

Built a modular, multi-platform design system with reusable components, tokenized foundations, and patterns by establishing a cohesive visual identity.

Impact

Impact

Impact

60%

faster design-to-dev workflow through tokenized foundations and reusable components

60%

faster design-to-dev workflow through tokenized foundations and reusable components

60%

faster design-to-dev workflow through tokenized foundations and reusable components

3x

faster prototype creation, enabling quicker iteration with PMs and engineering

3x

faster prototype creation, enabling quicker iteration with PMs and engineering

3x

faster prototype creation, enabling quicker iteration with PMs and engineering

150+

scalable component variants powering all new Deepvue features

150+

scalable component variants powering all new Deepvue features

150+

scalable component variants powering all new Deepvue features

Problem

Problem

The Deepvue app was held back by an outdated and inconsistent design foundation.


Before rebuilding the system, we identified four core issues slowing down product delivery and reducing UI quality.




Outdated Components

Legacy patterns made the interface feel fragmented and hard to scale.

Outdated Components

Legacy patterns made the interface feel fragmented and hard to scale.

Outdated Components

Legacy patterns made the interface feel fragmented and hard to scale.

Outdated Components

Legacy patterns made the interface feel fragmented and hard to scale.

Duplicate Screen Work

Every screen had to be redesigned separately for light and dark mode.

Duplicate Screen Work

Every screen had to be redesigned separately for light and dark mode.

Duplicate Screen Work

Every screen had to be redesigned separately for light and dark mode.

Duplicate Screen Work

Every screen had to be redesigned separately for light and dark mode.

Inconsistent Visual Standards

Colors, typography, and spacing varied across features and platforms.

Inconsistent Visual Standards

Colors, typography, and spacing varied across features and platforms.

Inconsistent Visual Standards

Colors, typography, and spacing varied across features and platforms.

Inconsistent Visual Standards

Colors, typography, and spacing varied across features and platforms.

High Design–Dev Friction

Developers needed frequent clarification, leading to delays and rework.

High Design–Dev Friction

Developers needed frequent clarification, leading to delays and rework.

High Design–Dev Friction

Developers needed frequent clarification, leading to delays and rework.

High Design–Dev Friction

Developers needed frequent clarification, leading to delays and rework.

Solution

Built a complete design system with unified foundations

Built a complete design system with unified foundations

Built a complete design system with unified foundations

Implemented semantic color and typography tokens with light/dark mode

Implemented semantic color and typography tokens with light/dark mode

Implemented semantic color and typography tokens with light/dark mode

Created a fully structured component library with nested states

Created a fully structured component library with nested states

Created a fully structured component library with nested states

Streamlined handoff by documenting every component and state

Streamlined handoff by documenting every component and state

Streamlined handoff by documenting every component and state

Components Overview

Designed for Customization
Designed for Customization
Designed for Customization
Each component was built with flexible properties like visibility toggles, content slots, and state controls, to enable fast customization during design and prototyping.

The component library standardizes every reusable element across Deepvue mobile/tablet application.

Components are organized into foundations, UI primitives, data display, navigation, and trading-specific modules. Each includes:

• Variants


• States (default, selected, error, loading)


• Responsive rules (mobile/tablet)


• Token-based color/typography

Info Components

Elements used to present chart data, instrument details, and informational structures.

Info Components

Elements used to present chart data, instrument details, and informational structures.

Info Components

Elements used to present chart data, instrument details, and informational structures.

Variants as Building Blocks

Each component was built with intentional variants to support rapid prototyping without duplication.

Variants as Building Blocks

Each component was built with intentional variants to support rapid prototyping without duplication.

Variants as Building Blocks

Each component was built with intentional variants to support rapid prototyping without duplication.

Market Modules

Trading-specific UI blocks like breadth, movers, thematics, designed for real-time data.

Market Modules

Trading-specific UI blocks like breadth, movers, thematics, designed for real-time data.

Market Modules

Trading-specific UI blocks like breadth, movers, thematics, designed for real-time data.

LEARNING

Working on the Deepvue design system as the sole designer showed me how much a strong system can shape the pace and quality of a product. Rebuilding components from scratch pushed me to think beyond individual screens and focus on patterns that could grow with the product.

Designing patterns beyond individual screens

Designing patterns beyond individual screens

Designing patterns beyond individual screens

Balancing clarity, accessibility, and performance

Balancing clarity, accessibility, and performance

Balancing clarity, accessibility, and performance

Knowing when not to over-systematize

Knowing when not to over-systematize

Knowing when not to over-systematize

Iterating systems in parallel with product

Iterating systems in parallel with product

Iterating systems in parallel with product

Designing for real-time data across two platforms also helped me better understand how important clarity, trust, and usability are in fintech, especially when users are making sense of dense information.

Let's Connect

Reach out if you want to hire me or want to work on something amazing together or to just yap about life and design!

anjaliibhati@gmail.com

Let's Connect

Reach out if you want to hire me or want to work on something amazing together or to just yap about life and design!

anjaliibhati@gmail.com

Let's Connect

Reach out if you want to hire me or want to work on something amazing together or to just yap about life and design!

anjaliibhati@gmail.com

Let's Connect

Reach out if you want to hire me or want to work on something amazing together or to just yap about life and design!

anjaliibhati@gmail.com